Award winning integrated Creative Director, with 14 years’ experience working with London’s leading digital, print, and experiential agencies.
10 Downing Tweet
Last year’s fiercely contested general election was the most talked about ever, taking over social media from the minute the polls opened yesterday.
At AnalogFolk we wanted to gauge the mood of the nation by visualising that social media chatter in an easily digestible way. Even going as far as predicting the outcome based on who was trending hardest.
Say hello to #10DowningTweet, a 10 ft high replica of the iconic Number 10 door that creates a realtime visual representation of the social mentions of each party across the polling period.
Google x Selfridges
In The Flipside we invite guests to explore altered states of luxury by a multitude of creative talent and capture their take through the unrivalled lens of the Google Pixel 2.
The Sheraton Stop
We were tasked with highlighting the service of Sheraton Hotels in piece of video suitable for online and 'in-foyer'.
Knowing that Starwood Preferred Guest (SPG™) had teamed up with Mercedes AMG Petronas team driver Lewis Hamilton we found the perfect parallel between the two in the speed, skill and expertise of both Sheraton Hotel staff and an F1 pit crew.
As one of the oldest gin brands in the world, Plymouth Gin has a rich history spanning over 200 years. And there are a lot of stories squeezed into those couple of centuries – from the mutually beneficial partnership with Lord Nelson and the Royal Navy to the creation of our hero cocktails – the Gimlet and Pink Gin – by sailors on the open sea.
The strategy was to craft a design-led Plymouth Gin story, putting our users at the centre and allowing them to discover it in its entirety through their own exploration.
Working as a core unit of UX, Tech, Design and Copywriting our first steps were to analyse the plethora of stories that surround Plymouth Gin. Through this process we categorised the stories into five ‘chapters’ before crafting a beautiful homepage experience that takes you seamlessly through them, allowing you to explore each strand of this iconic story with striking full-screen content.
Dulux – Change your Story
In March 2014, AnalogFolk was tasked with supporting Dulux’s latest brand campaign online. The campaign led with the idea that colour has a transformative effect. As well brightening up your home the power of colour extends further, having a positive impact on your life, providing you with the opportunity to #ChangeYourStory.
As part of the digital support for the campaign we spent 24 hours flooding social feeds with colour. All in an effort to encourage people to #ChangeYourStory.
With the help of up and coming illustrators from London Design colleges we colourfully customised the profile pictures of a host of online influencers. We even treated some lucky fans, customising their profile picture for them. For others, we responded as only a paint brand could, stepping back into the analog world to paint colourful personalised messages on paper, which we then photographed and tweeted back.
In order to succeed in it’s aim to become the world’s most iconic whisky, Chivas Regal needed to stay relevant with a younger, more culturally progressive target audience of whisky drinkers.
We know that to be relevant in this day and age, is to deliver content that is authentic, consistent and valued.
To deliver on this we created a series of concepts and repeatable formats perfect for Chivas’ social media channels, both globally and locally, that help push us towards this goal.
These formats formed the always-on backbone of Chivas’ online presence, whilst also having the ability to be tailored for timely reactive activity - bringing the brand solidly into the modern day.
Dulux – Lets Colour Magazine
Since the 1950s Dulux has created seasonal printed brochures full of inspirational tips and advice on bringing your home to life through colour.
In 2015 we looked at the printed pages of the ‘Let's Colour Magazine’ and saw not only great decorating tips but also a whole world of opportunity. Taking the existing magazine content, we wanted to exploit and elevate the interactions that a digital version could bring to the project; rich, expanding imagery and full screen videos, step by step guides and colours that allow the user to buy or order testers straight from the magazine.
Creating a digital version of the magazine was never a brief from the client but, thanks to our vision and digital expertise, it has become a staple platform for Dulux to help reach customers through inspirational advice.
Statistics show that Christmas is a heightened period for fire-related accidents in the home, from dodgy tree-lights and dusty tinsel to drunk uncles.
Our solution? A smoke alarm disguised as a Christmas tree bauble, built using Arduino and gas sensor technology.
The ‘Techoration’ featured a tiny Arduino hardware and gas sensor module. The Arduino hardware was coded to trigger a buzzer in the event of the gas sensor being tripped. The geometric bauble design allowed potential harmful fumes to reach the custom built detector, and the external material was coated in flame retardant to ensure the alarm would even work if the tree was ablaze.
Dulux – Kids Tool
We created the Kids’ Rooms decorating tool - an interactive experience that helps parents involve their kids in choosing how they decorate their rooms. Using the already inspirational Dulux website, dulux.co.uk, the tool pulls relevant content and filters it in a fun way for kids.
Designed in a child like, fun way, three simple questions need to be answered and the tool will suggest a style that's perfect for them and their room. The rooms include space, jungle, circus, storybook, sports and superhero themes. The tool then tells the user how to recreate the room by a written step-by-step guide and ‘how to’ films. Here the user is also advised on the difficulty, time it will take, bedroom accessories, paint and tool list required.
The paint and tool list have clickable links to dulux.co.uk ecommerce page, where the user can purchase and get these items delivered.
Dulux’s innovative new Paint Mixing service allows customers to create custom-blended paints to their own ‘recipe’, selecting not only their perfect colour but also the function and finish of the paint to customise it exactly to their unique requirements.
To raise awareness we launched a social media campaign targeting key online influencers from the world of interior design. We created personalised image ’mixes’, colour matching an item that represented the influencer and pairing it with a comical name, function and finish. This allowed us to communicate the key factual messaging around paint mixing, whilst keeping it fun, memorable and engaging.
The content was widely shared and within hours of going live Dulux were inundated with requests from the public for a ‘mix’ of their own, which we reactively responded to, reinforcing Dulux’s promise of ‘Our colour, your way’.
SEAT Leon Launch
When tasked launching the new SEAT Leon online, instore and direct to potential buyers homes, we stepped up to the challenge with a typically AnalogFolk blend of digital and 'real world'.
The new Leon's first-in-class LED highlights inspired a teaser video highlighting the cars key features which we released through social channels. But we didn’t stop there, the video then became part of an interactive piece of DM sent to potential Leon buyers; here it utilised Blippar functionality and acted as a direct link to book a test drive - turning the physical brochure into a digital booking form.
In addition we created an augmented reality iPad experience in dealerships, bringing the features of the new SEAT Leon to life. By scanning bespoke stickers that were placed on the old Leon, the features of the new 2013 Leon came to life. From the airbags and wheels, to the headlights and infotainment system, customers were able to walk into SEAT dealerships, pick up an iPad and learn more about the new Leon.
Star Wars: The Force Awakens is set approximately 30 years after the events of Return of the Jedi. There are many theories about the storyline, but how do you think it will begin?
We gave users the chance to submit and share their storylines for the upcoming blockbuster using the famous title sequence.
We all saw this right?
In 2011 M&S wanted to use the launch of their new collection as an opportunity to stand from other high street retailers. Our job was to create an online launch that would not only show-off the clothes but also place M&S as a contemporary fashion brand.
To do this we created an online catwalk experience, allowing users to browse the whole collection by seamlessly changing the outfit of the model, providing direct links to purchase on M&S online.
The ’Trend Edit’ was so successful that the entire collection sold out in less than an hour(!), so to keep the momentum of the launch we reshot and updated the site with a newly curated collection, which continued to drive purchase and awareness of the wider collection.
The ‘Method in the Magners’ campaign built a new mythology for the cider brand, our challenge was to create an online home for all that madness.
We created a whimsical online experience, honing a unique art direction and tone of voice to support and amplify the campaign. From product pages to brand history to fun mobile games we imbued the online world of Magners with a little bit of magical madness.
Over the past few years, Chivas Regal has partnered with a series of luxury brands to offer an exclusive limited-edition tin as well as a unique product created by the collaborator. All have revolved around the notion of styling the perfect gentleman; previous examples include shoemaker Grenson and bespoke watchmakers Bremont.
This year’s partnership is with exclusive luggage brand Globetrotter - an iconic British brand that oozes style and substance.
To launch the campaign we created a making of film that showcases the craftsmanship at the heart of the collaboration. The film gives a deeper sense of the production techniques and offers insight into the details of the case. Highlighting the emotion and human quality of the product, it reflects the craftsmen themselves, tying the partnership back to the craft and care put into the production of Chivas itself.
The latest SEAT Cupra was the fastest SEAT ever made, designed at every point to ‘intensify the everyday’.
We took that simple principle and created a digitally-injected interactive DM. The printed DM allowed people to use heir iPhone as the accelerator pedal, showing in real time how quickly the new Cupra went from 0 - 60MPH.
Even the email sought to ‘intensify the everyday’, using the simple scroll function we challenged our audience to get from 0 to 60 MPH as quickly as possible.
Not your average mother’s day card. Yo Momma will create a personalised, shareable message that honours your professional achievements
Whether you have a hard to please mum, or one that would celebrate the opening of a cereal packet – there’s no doubt that she’s proud of the person you’ve become (mostly).
By connecting with Facebook, we’ll be able to use the data from all of your qualifications, memories, and promotions – things you couldn’t have done without your Mother – to generate a dynamic, personalised, superdope card that you can share with the world, and with your mum.
100% Army Fit
The British Army upholds high standards of fitness that individuals need to meet if they are to successfully enlist in the Army.
We joined forces with The British Army to deliver the ultimate training tool for individuals looking to join the Army – 100% Army Fit. This digital training companion was designed and built to give potential recruits every chance of passing the British Army’s notoriously rigorous recruitment program.