About

Quiff, bhangra, brogues. That’s me in a nutshell.

Currently residing as Creative Director at Hi Mum! Said Dad. I've worked across digital creative projects - social content, film, websites, apps and in-store installations for brands including Chivas Regal, Plymouth Gin, HSBC, Dulux, Absolut, and SEAT.

Having graduated in 2003 from Ravensbourne College with a degree in Interaction Design (a combination of Graphic Design, UX, and Motion Design). I began my career with a brief but typographically rewarding stint as a print designer (creating books for clients such as Nike and Motorola), before entering the agency world. I’ve since worked at Imagination London, Glue and LBI London, going on to set up LBI's Mumbai office in 2011.

My work has been recognised by D&AD, New Designers, New York Art Directors Club and, most recently, the Drum Content Awards. During the UK election in May I made creative headlines with AnalogFolk's '10 Downing Tweet' - an interactive installation that colourfully showed which parties were getting talked about the most on Twitter. I’ve have recently co-written an article about the hot topic of 'Diversity' with my brothers that has featured in Campaign Magazine.

It’d be great to meet up, take you through some projects and chat about any potential current or future Creative Director roles.

Get in contact here