I’m an award winning Creative Director, with 14 years experience, working with London’s leading digital, print and experiential agencies. 

I graduated in 2003 from Ravensbourne College with a degree in Interaction Design (a combination of Graphic Design, UX, and Motion Design). I began my career with a brief but typographically rewarding stint as a print designer (creating books for clients such as Nike and Motorola), before entering the agency world. I’ve since worked at Imagination London, Glue, LBi London, setting up LBI's Mumbai office, AnalogFolk. Recent years have seen me transition to Creative consulting for Hi Mum Said Dad, Amplify and TATA worldwide. 

I’ve worked across the full breadth of digital creative projects - campaigns, social content, film, websites, apps, experiential, product design. Client brands include Chivas Regal, Plymouth Gin, HSBC, Dulux, Absolut and Google.

My work has been recognised by D&AD, New Designers, New York Art Directors Club and, most recently, the Drum Content Awards. During the UK election in May I made creative headlines with AnalogFolk's '10 Downing Tweet – an interactive installation that colourfully showed which parties were getting talked about the most on Twitter.

I’ve recently participated on panel talks for Glug London and IAB. I have judged at D&AD and mentor at Ravensbounre and The London College of Arts. I have recently joined the BIMA Creative Council for 2018.

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